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CRWD
Pre-launchKicking off · Phase 01
▸ Official Campaign Data Room

110 pieces of UGC. One crispy nugget. The Just Shrimp Creator UGC Program.

CRWD is deploying 110 vetted creators to put Just Shrimp Shrimp Nuggets in front of foodies, snackers and home cooks nationwide. Every creator shoots from their own kitchen — this data room is where you review the roster, approve the content, and watch the posts go live.

Program at a Glance

Scope locked with the Just Shrimp team. These are commitments, not projections.

110
Creators deploying
Vetted, contracted, rights-cleared
Nationwide
Footprint
Creators' kitchens
Rolling
Posting cadence
Waves of content, not one weekend
110
Content pieces
Reviewed and approved by Just Shrimp

Roster Allocation

How the 110-creator roster is split across content angles.

Taste Tests & Reviews
41%
45
First-bite reactions and honest reviews of the Shrimp Nuggets
Recipes & Meal Hacks
27%
30
Air-fryer recipes, dipping-sauce pairings and meal builds
Snack & Game-Day
18%
20
Party platters, game-day spreads and snack-time moments
Amplifiers
14%
15
Stitch, duet and repost waves pushing reach

Campaign Roadmap

The data room unlocks new modules as each phase activates — nothing shown before it's real.

  1. Program Design
    Not started

    Concept, creator criteria and deliverables to be locked with the Just Shrimp team.

  2. Creator Recruitment
    Not started

    Sourcing food, lifestyle and family creators with proven engagement.

  3. Content Production
    Not started

    Creators cook and shoot in their own kitchens — crispy, golden, dippable.

  4. Content Review
    Not started

    Drafts land in the Content tab for Just Shrimp approval before anything goes live.

  5. Live & Reporting
    Not started

    Approved posts go live; performance rolls up here in real time.