Schedule
Posting plan for the Just Shrimp Creator UGC Program — 110 pieces of content rolling out in waves, nationwide.
Total posts
110
Video + IG Story content
Video posts
70
TikTok / Reels content
IG Story posts
40
Instagram Stories
Waves
5
Rolling waves of content
Wave 1
Kickoff
Video posts
12
IG Story posts
8
Daily total20 posts
Wave 2
Main push
Video posts
15
IG Story posts
10
Daily total25 posts
Wave 3
Momentum
Video posts
15
IG Story posts
10
Daily total25 posts
Wave 4
Amplify
Video posts
15
IG Story posts
10
Daily total25 posts
Wave 5
Closing push
Video posts
13
IG Story posts
2
Daily total15 posts
Rollout at a glance
Content builds from a soft kickoff of taste tests into recipe and game-day waves, then an amplification wave of stitches and duets before the final closing push. Creators will deliver 70 video posts and 40 IG Story posts in total — balanced across the rolling campaign window.